The Brand Portal

Your online resource for sustaining and developing the Lansdowne Brand

The logotype

logotype Artboard 1

Web (.png)

logotype Artboard 1 copy

Web mono (.png)

logotype Artboard 1 copy 2

Web mono (.png)

The full logo

Bird and name logo

Illustrator logo (.ai)

Bird and name logo

Jpeg logo (.jpg)

Bird and name logo

Vector logo (.svg)

Bird and name logo

Web logo (.png)

The bird symbol

bird logo

Full colour (.svg)

bird logo Artboard 1 copy 2

Monochromatic (.png)

bird logo Artboard 1 copy 3

Mono (.png)

bird logo

Full colour (.jpg)

The Always script

placeholder

Illustrator logo (.ai)

placeholder

Illustrator logo (.ai)

placeholder

Illustrator logo (.ai)

placeholder

Illustrator logo (.ai)

1912 logo

1912 logo Artboard 3

Illustrator logo (.ai)

1912 logo Artboard 3 copy

Mono (.jpg)

1912 logo Artboard 3 copy 2

White out web (.png)

Fonts

There are only two fonts families needed for the brand. Always use these.

The Seasons

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrsutvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrsutvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrsutvwxyz

Josefin Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrsutvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrsutvwxyz

Colours

Aqua

Deep Blue

Antique gold

social media is managed via The Acteol SE portal, assets are created in canva and uploaded to the portal. The copy for posts is written in Acteol SE. Once the design is finalised it must be scheduled and sent for approval to The General Manager. Once approved the post will automatically be posted to the relevant channels. 

For examples of approved posts visit the Canva library and to log into the social media module of Acteol SE click the above buttons.

Thursday 15:00 | Friday 15:00 | Saturday 15:00 | Sunday 15:00

Email delivery

Acteol SE by The Access Group is the mail delivery service. It’s a simple email builder, much in the same way as Mailchimp. The designer uploads assets like in the Social Medial module stated previously. The designer will drag and drop elements that are pre determined. Once the final design is complete a test is sent to the General Manager for approval. After amends are made and the final design is approved (making sure it looks ok on mobile as well as desktop)

The designer will then schedule the email. Best time for emails has been tested as:

Thursday 18:00 hrs

Function Screen

The function screen in reception is simply a portrait TV running a Web browser. The web pageis a hidden page in the website. The only reference to it is in the back end. Little needs to be done to this part of marketing apart from the upload of new screens with schedules provided by events. Here’s the process.

 

1. Log in to Canva

Using your current schedule from Events, amend any page by overwriting the content. Change the date, and type into each event. Remember, you dont’t need the previous design, that day has passed. Input all content into Canva. Make sure all are copychecked.

2. Export to desktop

In Canva, export all files needed for the week ahead to your desktop or a pre-assigned folder. 

3. Upload and rotate

Upload your images to the media section of the website. Remember the Tv screen is PORTRAIT, but in reality it is only turned portrait. It still is displaying all images as normal in LANDSCAPE. 

The trick is to rotate the images uploaded 90 degrees counter-clockwise – that way when displaying they will be portrait.

To do this we click on the image uploaded and on the right hand side look for the text “edit image”. Once on the next screen you will see a dropdown for rotating the image. Select “90 degrees counter-clockwise”. Don’t forget to “save edits” too.

4. Insert and schedule

Now insert the appropriate image for the day. Once inserted (it wil look like it’s turned on its side – that’s ok) Select the container the image is stored within. and on the left set of menus in Elementor selecte the “Visibility” tab. Maing sure Visibility swsitcher is enabled to on.

Scroll down to “Date & Time” and select the appropriate start and end time. This means when it expires the next days image will automatically appear.

Always apply dynamic visibility to the container. NOT the image.

5. Check daily

Remember to keep checking the TV in reception is displaying the right day.

Make a table reservation